GRAFF GALAXIA high jewellery
Photographs and film by Mikael Jansson
Styling by Emmanuelle Alt
Galaxia is the futuristic vision celebrating the color green that is uniquely Graff. A modern vision of femininity, fusing sensuality with strength.
Cinematic footage of the aurora borealis and green celestial phenomena is displayed on a 180-degree high-definition LED video wall, using revolutionary visual effects technology.
A galaxy in her eyes. A universe in her mind.
GRAFF GALAXIA BOOK
Creation of a galaxia book dedicated to Graff’s vip clientele, press release. An immersive edition about the Galaxia campaign. A tribute to the Graff green lady. TSC worked with copywriters to enhance the campaign storytelling. To emphasize the high jewellery products, including diamonds, emeralds, sapphires and rubies.
GRAFF GREEN LADY
Historical video in collaboration with Parallel Studio
Galaxia also signals the return of the iconic Graff Green Lady, first introduced in a print advertising campaign in the early 2000s. The colour green has been synonymous with the house since it was founded by Laurence Graff in London in 1960 and is evident across the brand, from advertising to imagery and boutique design and stationery.
