GRAFF COLLECTIONS
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Tilda’s bow collection
Photographs and film by Mikael Jansson
Styling by Emmanuelle Alt
With powerful femininity and timeless sophistication, this campaign highlights the iconic Bow design, reflecting the purity of Graff’s signature stone. Set against the stunning Villa La Vigie, it bursts with energy while showcasing the House’s key collections with effortless elegance.

campaign film

Campaign print

STILL LIFE CAMPAIGN

Laurence Graff Signature collection
Photographs and film by Mikael Jansson
Styling by Emmanuelle Alt
A myriad of modern, multifaceted jewels by Lawrence Graff, photographed against the houses signature green. This campaign invites limitless opportunities to stack, style, and make a statement, all presented in a bold, genderless approach that redefines elegance.

Wildflower collection
Photographs and film by Mikael Jansson
Styling by Emmanuelle Alt
Evoking the untamed beauty and natural splendour of a flourishing garden, the Wild Flower collection celebrates the miracle of wild flowers – a beauty born of strength and determination, as they grow and bloom they emulate the journey of Graff’s exemplary diamonds which, forged from adversity, are a reminder of nature’s enduring power.

CAMPAIGN FILM

CAMPAIGN PRINTS

Butterfly collection
Photographs and film by Mikael Jansson
Styling by Emmanuelle Alt
Explore the transformative power of the Butterfly collection as Graff embarks upon a new creative journey. A fresh face for the incomparable world of Graff, Dutch model Rianne Van Rompaey perfectly embodies the coveted confidence Graff jewels inspire, a talisman for transformation, strength and freedom.

Campaign FILM

Campaign print

STILL LIFE CAMPAIGN