L’INTERDIT
THE THRILL OF THE FORBIDDEN
Photographs by David Sims
Film by Todd Haynes
To rewrite the story of the classic fragrance, L’Interdit, created in 1957 by Hubert de Givenchy for his muse Audrey Hepburn, a high impact graphic re-design was newly created for the bottle and heroed in a series of digital films. The campaign itself traveled underground into the Metro after hours. The film captured actress Rooney Mara’s striking individuality along with a modern homage to Hepburn. In this unknown world of the Metro by night, a bold new femininity emerged.
